Segments form the base of other key features in Totango such as SuccessPlays and Campaigns, letting you quickly analyze your customer data, create groups of customers with specific characteristics and act on that data.
Build robust segment criteria using multiple columns of information to thinly slice user groups and hone insights.
Group your segments by attribute, and further sort each grouping by column or health distribution.
Create global segments and then toggle them to “My Accounts” to see only those accounts you own.
“At Monster I would say that we leverage the Totango segmentation engine quite a bit. In the past we have not been able to segment out our data as easily through all of our data sources, it’s allowed us to quickly and easily segment out different parts of our business and take action right away.”