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A robust customer success strategy needs to involve the entire customer journey – not just onboarding or renewals. To maximize customer value, all stages need a specific plan to ensure customers get the right level of engagement at the right time.
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The first 90 days will decide the fate of most implementations. While the complexity of your product could shift the timeline, if a customer feels let down during onboarding, then the journey ahead could be precarious.
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Customer churn directly reflects your client retention rates and determines your revenue levels. Understanding churn and knowing how to manage it can make the difference between a successful business model and lost business. In this guide, we’ll cover the essentials of customer churn.
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