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Customer-led growth

Unpack the principles of customer-led growth and how this approach fuels SaaS revenue, strengthens forecasting models, and drives long-term success in a competitive landscape

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4 steps to turn customer objectives into renewal success

Boost renewals by tracking customer objectives. Learn to set milestones for value realization and reduce churn.

Industry Trends

3 myths stopping businesses from adopting AI (and why they’re wrong)

Uncover common AI myths stalling customer success and revenue operations. Learn why AI empowers customer success and drives smarter, scalable business growth.

Industry Trends

Inside our journey to a customer-led community

Discover how a customer-led community drives success. Boost engagement, peer learning and product adoption with a unified customer success community.

Industry Trends

Sustainable revenue growth is the #1 challenge for business leaders

Discover how customer-first strategies, customer success software, and AI-powered revenue intelligence drive sustainable SaaS growth.

Industry Trends

Metrics that matter for customer-led growth

Discover key metrics enterprise B2B companies should use to drive customer retention and expansion. Learn how to measure, track, and grow predictable, scalable revenue streams.

Industry Trends

6 proven strategies to align Sales and Customer Success for revenue growth

Discover 6 strategies for aligning Sales and CS to drive revenue growth. Learn how account planning, AI, and collaboration unlock expansion opportunities.

Industry Trends

2025 will be a turning point for customer-led growth

2025 will redefine how enterprises approach revenue growth. The practice of customer-led growth (CLG) will no longer be a choice, but an essential business strategy for sustained success. Businesses that adapt their go-to-market (GTM) strategies to prioritize existing customers — do we dare say instead of acquisition — will see the most predictable and efficient growth. 

Perspectives

3 Effective ways for leaders to achieve clarity and unity during a merger

Totango Chief Product Officer shares insights and lessons for customer success and revenue leaders who want to drive organizational clarity and unity through a merger or acquisition, and make decisions that drive business results and accelerate customer outcomes.

Industry Trends

Mastering customer health for complex enterprise relationships

For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges.