Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Customer Data Platform

A customer data platform (CDP) is software that collects and synthesizes data from various sources into a holistic view of each customer.

Benefits of a CDP

Having access to a comprehensive customer profile allows you to identify where improvements need to be made and create more personalized engagements. Three key benefits of a CDP for your organization are:

  • Improving data protection & privacy compliance
  • Centralizing your data in a non-siloed hub
  • Powering your customer operating system

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