webinar
2019 State of the customer success industry
8/27, 10 am pt/1pm ET
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  • SAP Marketing Cloud’s data management system provides businesses with a 360-degree view of people interacting with their brand, so they can be targeted within the right context and in real time.
  • SAP Marketing Cloud provides timely and highly relevant recommendations to customers and helps to translate interest into sales.
  • SAP Marketing Cloud provides high-performing audience segmentation in real time so businesses can customize campaigns across multiple channels.
See the benefits of integrating SAP Marketing Cloud with Totango

See the power of SAP Marketing Cloud + Totango. Try it Free.

webinar
2019 State of the customer success industry
8/27, 10 am pt/1pm ET
register today

How SAP Marketing Cloud works

SAP Marketing Cloud is a marketing solution that provides businesses with detailed customer information in real time. This allows brands to get to know their customers better and to personalize their approach on all channels through the entire customer journey, which helps to increase conversion rates and customer loyalty. SAP Marketing Cloud recognizes all of the relevant signals from customers in real time based on contextual marketing and then records all associated purchase intentions across all channels. It uses this data to constantly update a complete profile for both existing and potential customers with information like past buying behavior, potential future buying behavior, how and where the customer moves, which websites and apps they use, and whether they are more likely to reach out to call centers or sales personnel.

webinar
2019 State of the customer success industry
8/27, 10 am pt/1pm ET
register today
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The benefits of integrating SAP Marketing Cloud with Totango

SAP Marketing Cloud is a marketing solution that provides businesses with detailed customer information in real time. This allows brands to get to know their customers better and to personalize their approach on all channels through the entire customer journey, which helps to increase conversion rates and customer loyalty. SAP Marketing Cloud recognizes all of the relevant signals from customers in real time based on contextual marketing and then records all associated purchase intentions across all channels. It uses this data to constantly update a complete profile for both existing and potential customers with information like past buying behavior, potential future buying behavior, how and where the customer moves, which websites and apps they use, and whether they are more likely to reach out to call centers or sales personnel.

  • Sync data attributes into Totango accounts directly from their corresponding records on SAP Marketing Cloud.
  • Write back into SAP Marketing Cloud from Totango in real-time, so that your marketing team doesn’t miss important notifications.
  • Sync custom objects so that you can customize both SAP Marketing Cloud and Totango to report on those things that are unique to your business.
  • Create customer dashboards that allow you to analyze your marketing data in combination with data from other sites.
  • Get real-time visibility into customer health so you can act at the right time with the right messages to either secure or expand your customer relationships.

See the power of SAP Marketing Cloud + Totango.

SAP Marketing Cloud

Connect and stream marketing automation information from SAP Marketing Cloud to Totango