Media Inquiries: Contact Murphy O'Brien, Sr. Director of Brand & Creative
PALO ALTO, CA--(Marketwired - Oct 13, 2014) - Totango, the leader in customer success and user engagement, today announced the next generation of its Salesforce integration, delivering a portfolio management approach to customer management in Salesforce CRM. With these new capabilities, Customer Success teams can manage their account "portfolios" based on critical customer insights from Totango directly within Salesforce.
"We've put 'Customer Success' right inside Salesforce.com more than ever before, so customer success teams, account managers, sales reps, marketing teams and customer support reps can all leverage rich customer insights and context at every customer touch point," said Guy Nirpaz, CEO and founder of Totango. "CRM applications have traditionally been great repositories of transactional sales, marketing and support data, but they often don't provide a true picture of customer health based on actual customer behavior and product engagement. Totango now brings together the best of both worlds inside Salesforce CRM."
Totango is a leading customer intelligence and monitoring tool, offering a data-driven and predictive understanding of customer health that helps businesses grow and thrive. The new product integration will allow customer success managers to more effectively create value and prioritize attention to the right customers at the right time. Features of the Salesforce integration include:
"As heavy users of Salesforce, we're excited to see what Totango is doing with their latest innovation," said Mark Fordham, VP of Services at Central Desktop. "Customer Success is a core part of our company philosophy. Having deep insights from Totango available in Salesforce is going to make our entire organization more effective and agile in driving customer success."
Visit Totango at Dreamforce 2014 West Hall booth W122 to see Totango's Salesforce app in action.
Totango is the leader in customer success and user engagement for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications -- along with critical relationship data from CRM, billing, and other systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to guide vendors in taking the right actions with each customer to create an active, engaged user base.