Between January and February 2020, international intent-based marketing firm Aberdeen surveyed 405 businesses from around the world and across companies of all sizes and industries regarding the key trends and objectives driving their customer success programs. Then, in May 2020, Aberdeen conducted another similar survey of 1700+ businesses to gauge the impact of COVID-19. Based on the results of both surveys, Aberdeen gained several key takeaways about companies who have formal Customer Success program, they enjoy:
Get all of the findings in the findings in this conversation between Omer Minkara, Vice President and Principal Analyst at Aberdeen and Jamie Bertasi, Chief Operating Officer of Totango.