Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Customer Advocacy

Customer advocacy is the art of learning what customers need and working to help them gain the value.  When you advocate for your customers, they’ll reward you with their loyalty and become lasting proponents for your brand - they become Customer Advocates

How to Drive Customer Advocacy

In order to effectively drive customer advocacy, you first have to understand your customers’ needs and goals. Some techniques to help you do this and boost and your customer advocacy efforts, include:

  • Gather customer data and identify patterns.
  • Survey customers to understand how to best support them.
  • Segment customers to learn about what types of advocacy they want.
  • Leverage technology to identify important events that require engagement.
  • Engage effectively by personalizing engagements and communicating frequently.


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