Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Customer Journey Optimization

Customer journey optimization is a strategy for improving customer experiences by analyzing the impact of your customers’ interactions with your brand at each step and implementing best practices to deliver delightful outcomes.

How to Optimize Your Customer Journey

There are many methods you can use to optimize customer journeys, including:

  • Taking action steps that implement best practices during the key stages of your customer’s journey.
  • Using the right tools to automate customer journey experiences.
  • Continually improving your customer journey to remove weaknesses in your procedures.

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