Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.Create a Free Account
Customer loyalty is your clients’ commitment to your brand. This can be broken down into a couple of key components:
1) How much customers purchase from you
2) How often customers promote you to others
These components, which correlate closely with customer engagement and satisfaction, can be quantified by assigning key performance indicators to them. This makes customer loyalty a metric as well as a concept.
Customer loyalty can be measured using a variety of methods, including:
These methods can be used individually or combined for multi-faceted insights into customer loyalty.