Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Customer Mapping

Customer mapping, also known as customer journey mapping, follows the experience a customer has during their interactions with your brand. This process helps you to optimize each stage in the journey in order to improve customer experiences and promote revenue growth and retention.

Benefits of Customer Mapping

Customer mapping can help you:

  • Promote a customer-centric culture
  • Gain insight into your customer base
  • Identify your ideal buyer
  • Increase inbound marketing efficiency
  • Improve sales conversion rates
  • Enhance customer experience
  • Reduce customer support workloads
  • Generate repeat business
  • Decrease customer churn
  • Increase customer lifetime value

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