Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Customer Marketing

Customer marketing refers to any marketing activities or campaigns that are directly aimed at your customers. These customer-centric marketing efforts are used to help companies reduce churn, improve customer retention, and boost customer loyalty and advocacy.

Customer-Centric Marketing Strategies

The top five customer-centric marketing strategies that deliver on ROI for SaaS companies include:

  • Creating a visible customer journey
  • Talking as often as you can
  • Letting your customers speak for you
  • Engaging your entire company in customer-centricity
  • Not letting your expertise blind you to your customer’s experience

Learn More about Customer Marketing