Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.Create a Free Account
Customer marketing refers to any marketing activities or campaigns that are directly aimed at your customers. These customer-centric marketing efforts are used to help companies reduce churn, improve customer retention, and boost customer loyalty and advocacy.
The top five customer-centric marketing strategies that deliver on ROI for SaaS companies include: