Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.Request Demo
Customer marketing refers to any marketing activities or campaigns that are directly aimed at your customers. These customer-centric marketing efforts are used to help companies reduce churn, improve customer retention, and boost customer loyalty and advocacy.
The top five customer-centric marketing strategies that deliver on ROI for SaaS companies include: