Customer Success Glossary

Customer retention refers to the act and process of keeping customers as loyal repeat buyers who are likely to promote your brand to others. Customer retention is the opposite of customer churn.

How to Retain More Customers

You can increase your customer retention by following some key best practices, including:

• Mapping your customer journey
• Setting realistic goals with customers
• Improving communication through personalization
• Highlighting your value proposition throughout your customer journey
• Increasing adoption through product education
• Pre-empting escalations with proactive monitoring
• Collecting customer feedback
• Promoting customer loyalty

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Retention Journey Templates

• Ensure Customer Renewal SuccessBLOC
  
  

Learn More

• How to Retain More Clients: Benefits and Strategies
• What is Customer Retention Management and Why Does It Matter?
• How to Calculate and Improve Your Customer Retention Rate
• Customer Retention Metrics: The Metrics that Matter
• How to Calculate the Cost of Customer Retention Versus Customer Acquisition
• 7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention
• Proactive Churn Prevention Promotes Customer Retention
• How to Improve Customer Retention – Even During a Pandemic
• The Best Customer Retention Strategies in B2B for 2020
• Is Customer Retention Management Software Worth It?
• Customer Retention Strategies that Work in Uncertain Times
• Driving Customer Retention and Growth
• Monster-Sized Tips on Customer Retention Strategies

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