Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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A freemium strategy uses a free version of a software product to promote a premium version. The free version of the product combines enough functionality to make the product appealing with enough limitations to make an upgrade to the premium version desirable.

The Benefits of a Freemium Strategy

Offering a freemium version of a product serves a number of important marketing and sales functions, including:

  • Providing a promotional tool to build brand awareness
  • Driving traffic to websites and landing pages
  • Incentivizing prospects to provide contact information
  • Convert more website visitors into engaged prospects
  • Giving prospects an opportunity to experience the benefits of the product
  • Creating opportunities for premium upsells

Freemium Journey Template

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