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Freemium onboarding forms a critical stage in users’ path to becoming paying customers. The communications you use to onboard freemium users can directly determine whether they upgrade to premium buyers or they become inactive users.
Benefits of a Freemium Onboarding Email Sequence
A freemium onboarding email sequence is a series of emails sent automatically to new freemium users to provide an orientation to your product and brand. Sending this sequence serves several important functions, including:
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