All Glossary Terms
GRR (Gross Revenue Retention)
Revenue retained from existing customers, excluding expansion. Shows the impact of churn and down-sells. GRR is different from NRR, although both can be important indicators of business health.
How to calculate GRR:
GRR = [ (MRR from renewals – MRR lost from churn – MRR lost from downgrades) / MRR at the beginning of the month] x 100