All Glossary Terms
Predictive AI
Predictive AI uses historical and real-time data to forecast future customer behaviors, risks, and outcomes. In Customer Success and Revenue Operations, predictive AI helps teams anticipate churn, identify upsell opportunities, and prioritize accounts by likelihood to renew or expand. By analyzing patterns across customer interactions, usage, and sentiment, predictive AI empowers proactive engagement—turning insights into timely, revenue-driving actions.