Customer Success Glossary

Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.

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Product Engagement

Product engagement refers to how and how often customers use your products. It encompasses several key elements:

1. Which features customers use

2. How many of your features your customers are using

3. How advanced their feature usage is

4. How consistently or sporadically they use those features

5. How frequently they use your product as a whole

6. How long they spend in your product

How to Measure Product Engagement

You can use a number of metrics to measure product engagement. Some of the most important include:

  • License utilization
  • Product adoption
  • Product stickiness
  • Account growth rates
  • Number of integrations

These KPIs provide you with numbers you can use as a baseline to improve and optimize product engagement.

Product Adoption Journey Templates

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