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Stakeholder engagement, the process of aligning, informing and collaborating with parties who have a vested interest in an organization - aka the decision makers that can make or break your relationship - is an extremely important strategic relationship that should be a high priority but is often neglected.
You can take a 7-step approach to design a stakeholder engagement and management plan to chart a path to communicating the value of your product and brand to your stakeholders, promoting higher engagement and retention. These steps include: