Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.
Create a Free AccountVoice of the Customer (VoC) is the process of requesting, gathering and analyzing customer feedback. It provides a direct opportunity to improve the customer experience, which, in turn, makes customers more likely to remain loyal.
VoC information can reveal a customer’s personal opinions and emotions, so it’s important to respond in a personalized, attentive fashion rather than providing generic replies. Some best practices for VoC include:
