In a customer-driven economy, being able to gather and act on data is essential for Customer Success. With a dedicated Voice of Customer (VoC) program, you are able to gain better feedback from your customers about your business and obtain actionable customer insights to guide your business strategy, while improving your customer retention and customer experience.
In this video, you will learn:
Listen in as Laura Talbot, Voice of Customer Program Manager at Autodesk, talks about her experiences leveraging her company’s VoC programs to better understand her customers’ needs, act on that data, and to ultimately foster customer loyalty and success. Finally, Robyn Fernandez shares Totango's best practices for implementing and/or improving your own VoC programs.