FEATURED CONTENT

The Customer Success Manifesto

Learn about the six guiding principles of great customer success.

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Article

Customer Success: The Farming Paradigm

If in this new world your customers must be farmed not hunted, then Customer Success is the farming paradigm.

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Report

2019 State of Customer Success Industry and Salary Report

Totango surveyed close to 500 professionals and analyzed more than 10,000 data points for its 2019 State of the Customer Success Industry and Salary Report. The completed analysis provides many valuable insights into the trends of the customer success profession, including the unique challenges and goals of the industry.

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6 New Rules for Great Customer Success

Customer-centric enterprises no longer focus exclusively on account management, customer support, or client services. Download this Totango ebook to learn about the 6 ways best-in-class companies are driving the highest levels of customer success.

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Report

2018 Customer Success Salary Survey & State of the Profession Report

Download our 2018 Customer Success Salary Report to see the results of our latest survey. Report includes detailed salary trends for customer success managers, vice president of customer success and director of customer success.

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Ebook

Best Practices on Customer Journey Mapping

Determining the customer journey is the first step in establishing a customer success strategy. It essentially maps out the ideal path to attain recurring value for your customer so that your organization gets recurring revenue.

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EBook

The Complete Guide to Customer Retention

A robust customer success strategy needs to involve the entire customer journey – not just onboarding or renewals. To maximize customer value, all stages need a specific plan to ensure customers get the right level of engagement at the right time.

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eBook

Guide to Successful Customer Onboarding

The first 90 days will decide the fate of most implementations. While the complexity of your product could shift the timeline, if a customer feels let down during onboarding, then the journey ahead could be precarious.

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eBook

Guide to Customer Growth

Customers and customer success teams will spend most of the customer lifecycle in the nurture or growth stage. Also known as the adoption stage, customer nurture begins at the point of first value and continues until the customer renews; then the process starts again.

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eBook

Customer Success Company-Wide: A How-to Guide

Zoe enables a customer-centric culture. Leverage Zoe’s conversational interface to access customer data and empower everyone to align on customer success missions.

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Ebook

Best Practices on Driving High Product Adoption

For most companies, driving product adoption is a top priority in retaining and expanding the customer base. With high product adoption, companies can easily turn existing customers to product advocates, providing social proof that leads to more new customers.

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12 Customer Churn Risk Factors and How to Avoid Them

Download Totango's ebook to learn the top 12 reasons your customers abandon ship, and how to combat them. Use these tips to improve retention, increase upsell, and improve customer advocacy, regardless of industry or vertical.

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