Lindsay Bigelow, Global Director of Service Operations at WalkMe shares why a real-time customer health score makes all the difference for their digital email campaigns. By integrating their analytics platform and Salesforce data with Totango, Walkme could hyper-target customers based on where they were on their customer journey and how they were doing so that they could deliver the right value at the right time.
The Customer Journey Playbook you started in 2020 is no longer relevant.
