In today’s world, thriving organizations have embraced digital channels as part of their customer engagement strategy, making it easy to react and scale quickly with an operating model that focuses on high frequencies of remote digital engagement without physical, people-first interactions.
Join Matt Harmon, Director, Head of Customer Success Operations and Teresa Chu, Head of Digital Engagement Strategy at Aruba, an HPE company and Ella Eng, Customer Success Director at Totango as they share best practices and concrete examples on how to unlock a proven digital first operating model for Customer Success that drives more dynamic, personalized experiences and scalable growth. Hear firsthand Aruba’s customer success journey and how they implemented a customer engagement strategy with Totango to drive higher product adoption, net retention and service revenue generation.
The webinar will cover:
- How to map your digital customer journey
- Key customer engagement metrics to track
- Factors for scaling a customer engagement strategy