Survey Results: Which Metrics are Key to SaaS Executives?

As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single page and track them, I’ve online surveyed 522 executives at SaaS companies. The survey compiles the list of metrics that matter most to SaaS Executive.

We aimed to get an industry perspective on questions such as:

  • Which metrics are most important for SaaS executives?
  • How satisfied are they with the tools & methodology their organization uses to monitor metrics?

Some of the things we found:

  • Following metrics related to customer-acquisition is a common practice by SaaS executives, with growing demand for life-time value (LTV) measurement
  • As it pertains to CAC, most SaaS organization have a clear view of what and how to measure metrics (practices & tools). But for LTV, there is less industry knowledge.
  • Similarly, there is a lack of quality tools for “LTV measurements”, whereas most SaaS executives feel CAC related metrics are well covered with existing tools

Survey Results Screenshot

While many executives rely on metrics, most also struggle with the in-house implementation of monitoring systems and find that there is a general lack of off-the-shelve tools:

Survey Results Screenshot

The results of the survey overall were pretty insightful and we’ve learned a lot about things like:

  • The specific metrics people use to track their SaaS Business
  • How often executives review SaaS metrics
  • Differences in the use of metrics between start-ups and mature businesses

We hope this research is helpful to you as well.

We plan to continue and follow these trends by running a quarterly updated survey.


How does it compare to the use of metrics in your SaaS or online business? We would love to hear from you.


Download Survey Results


For the complete results of the survey download the report here.


Guy Nirpaz

I'm the CEO and Co-Founder of Totango. I love people and technology and I've dedicated my career to tech that will improve the way people do business. Prior to starting Totango I worked in the space of real-time big data as EVP of Engineering at GigaSpaces and as Chief Architect at Mercury.

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