2012 SaaS Conversions Benchmark Report is here!

Our experience working with over 100 SaaS companies and online businesses has granted us a unique insight into trial conversion trends. Did you know that the best in class SaaS companies have more 3 times greater website to paid visitor conversion than the average benchmark?  In this report we answer the question: “what is the typical conversion in SaaS?”. We include average and best in class statistics on:

– Website to (free trial) signup conversion

– Free trial to paying user conversion

– Churn rates during the first 90 days of subscription

– Average monthly churn rates

Without further ado, come get your 2012 SaaS Conversions Benchmark Report!

 

Ellis Luk

I'm the marketing and communications manager at Totango - but you can call me Chief Content Officer. When I'm not writing, you can find me obsessing over memes, debating grammatical usage or getting distracted by the latest Tumblr gif blogs. Customer love starts with a friendly hello!

  • http://www.naturalhr.com/ Natural HR

    This is a really interesting report – can you comment on whether this is B2C or B2B or both? Do the figures change if looking at one over the other?

  • Jason

    This is a really interesting report – can you comment on whether this is B2C or B2B or both? Do the figures change if looking at one over the other?

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