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Customer Success Summit ‘17: Marketing Leaders Edition

Calling all customer-centric marketers. We hope that #CSSummit17 is on your radar for must-attend events this year. More than ever there is a growing need for marketers and customer success teams to collaborate to retain and grow customers.

Here are our top 3 reasons why you must attend:

  1.     Learn to be a more customer-centric marketer: More and more companies are dedicating resources to Customer Marketing. Bain & Company says it’s 6 to 7 times more costly to acquire a new customer than to retain one. At #CSSummit17 you will learn new ideas of how marketing and customer success can join forces to deliver epic customer experiences.
  2.     Hear from relevant speakers: This year’s Summit includes execs from top marketing companies: Act-On Software, Oracle Marketing Cloud, Optimizely, ON24, and more!  
  3.     Bring on the customer-centric networking: Most customer-facing professionals love to exchange ideas and know how to let loose. Have fun with fellow marketeers while learning how customer-centricity is the key to long-term growth and profitability.

 

Marketing Speaker Spotlight:

Adam Avramescu, Director of Customer Education, Optimizely – “Customer Education: Your Customer Success Scale Engine”

Adam will talk about Optimizely’s journey in building an education function within their organization and will share best practices from other high-functioning customer education programs in the SaaS world. See how Adam has been successfully creating rich content to drive value to existing customers.

In addition to sharing his incredible experience at this year’s Summit, here is some solid advice straight from Adam:

What do you think is the biggest challenge subscription-based companies face today?

Subscription-based companies have an imperative to move from chasing renewals to truly empowering their customers to adopt their platforms continuously.

What excites you most about the Customer Success profession?

Customer Success is still a growing field, with many opportunities to redefine standards and build new practices.

What are the key takeaways Summit attendees will gain from your session?

Attendees will learn why investing in a Customer Education function will drive multiplicative results for their businesses, rather than pure linear investments in CSMs.

Interested in attending?

Hear from Adam and other great marketing and customer success leaders Feb 27-28, 2017 at the Marriott Marquis in downtown San Francisco. This event will attract hundreds of customer-centric executives and professionals across the world for 2-days of learning, networking & fun!

We are nearly sold out, and offering 30% off for marketers with code (MARKETER30). Register today — customersuccesssummit.com

 

 

Erica Bowman

I’m the Demand Generation Manager here at Totango. I promote both the Totango product and the annual Customer Success Summit. If you’d like to partner with us on a webinar, event or have a Totango success story, please reach out!

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