Totango Blog: your Guide to Managing the Customer Journey

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And the winner is… Totango!

Award season is upon us and Totango emerges early as a winner in this year’s CRM Watchlist. For those who aren’t familiar with this report by Paul Greenberg, the CRM Watchlist is an impact award looking at which companies have …

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3 Tips to Make Your Leads More Engaged Using Lifecycle Marketing

So you have a database full of leads that might potentially buy your product – now what? You COULD nurture them to death (or in email terms “unsubscribe”), telling them all about your product, convincing them to buy, OR you …

CS Summit Speaker Highlight: Continuous Engagement in a zero touch world

Identifying At Risk Users In Lifecycle Marketing CloudBees is the leader in the Continuous Integration (Jenkins) and Continuous Cloud Delivery (DEV@cloud) world. It was inevitable that we would start examining our lifecycle marketing practice through the continuous-improvement lens. A while …

Signup and Trial Process Benchmark Report: The Good, The Bad, The Ugly

How many times have you abandoned a signup process because it took too long, required too much information, didn’t work or was counterintuitive? We wanted to analyze how other web-based applications were faring in their signup and trial processes, then …

6 Surefire Tips to Retain & Grow Customers

Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk. In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how to drive conversion from …

3 Steps to Measuring User Engagement with your Web Application

Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business. In a world where customer evaluate your offering at their own pace, and can cancel their subscription at any time, the best …

The Top 10 Things We Have Learned about Client Retention

In my last “Top 10” series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention. Client retention is a critical component to any organization, especially for subscription based revenue …

The Top 10 Requirements for an Effective Client Lifecycle

1. Must be a corporate wide initiative – not just a client services initiative. Without Board and CEO level visibility, buy-in and sponsorship this type of corporate-wide initiative can be challenging to have all key stakeholders involved and invested. Although …