All about the cloud logo

Totango to Present at ‘All About the Cloud’ Conference

I’m so excited! In just a few days, we’re going to present in All About the Cloud conference, taking place on May 8-10, San Francisco at the Palace Hotel. The subject of our session is: “The Power of the Customer“.
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Totango Recognized for Revenue Performance Excellence

Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo! We are super excited! See an excerpt from and link to the announcement below. Also remember to check out our session at the
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6 Sure Fire Tips to Retain and Grow Customers

In the week that we also announced integration with Zendesk (see below), I wanted to remind you of the “6 Sure Fire Tips to Retain and Grow Customers” webinar where Totango will be co-presenting with Zendesk. The webinar will take place Tomorrow,
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What’s New with Totango?

I thought it would be a good time to review what is new with Totango this month – so many things are going on that I want to share with our readers! We are continuously growing and therefore still hiring and we are
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Introducing the Totango iOS API

We’re pleased to release a new Totango integration package for iOS developers. Now you can easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile
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I Like it - Thumb up

Product Update: New Application Skin

We’re always looking for ways to make Totango simpler to navigate, to ensure the interface doesn’t interfere with the main reason you visit it: being smarter in how you manage customer engagement. We made a few changes to our applications
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Robot and a Human Hand

What is the Connection between Lifecycle Marketing and Automated Nurturing?

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads (SQL) by themselves – this phase can’t be automated and
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BoSS Award Logo

Totango Wins the Best of SaaS Showplace (BoSS) Award

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of
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theory into practice

6 Steps to Boost Sales with Freemium or Free Trial Model

Did you notice how business flow has changed in the past years? Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations.
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Customer Success

Five Tips to Customer Love

When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more successful due to it and therefore happier. If you think about selling, chances are it
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CloudForce Interview DreamSimplicity

Communicate with your Customers from within your Application

Interview to I met Matt Childs from DreamSimplicity again at the CloudForce 2012 event and had another opportunity to share what Totango is up to lately. I wanted to share with you the interview I gave him at the
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Freemium Friday: Roundup of B2B Freemium News

I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up This week is a good week to start as we just signed up
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SandHill Logo

How Zendesk and CloudBees Increase their User Engagement

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in
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LlinkedIn for Salesforce

6 Social Selling Tips to Implement Today (from Sales 2.0 San Francisco)

The hot topic at Sales 2.0 Conference today in San Francisco remains (surprise, surprise) social selling (for B2B companies). Lots of speakers and lots of wisdom but also became abundantly clear to me that for most B2B organizations it is
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Success Graph

New Customer Health Dashboard to Easily Monitor Customer Success

The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release).
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